MASN

Lancôme commissioned MASN to design and produce the UAE launch event for it's new mascara — Monsieur Big. Up until the event, the identity of Monsieur big remained a mystery. We played on this idea and created a space , full of clues and subtle hints, for guests to 'find' the identity of Monsieur Big. 

Pictured above: The Reveal Room

We created peep-show style rooms where guests interacted with potential 'Monsieur Bigs': a Bartender, a Rockstar and a Hipster.

Press Play to watch the Monsieur Big Experience.